Johnlu is the Founder and the CEO of French Baker Philippines. He established the first French bakery-café and restaurant in Manila. He is a multi-awarded entrepreneur having been bestowed the TOYM (Ten Outstanding Young Men) of the Philippines in 1996; the Ernst & Young Entrepreneur of the Year “Emerging Master Entrepreneur” of 2005; and in 1994, the Agora Award for “Company of the Year” given by the Philippine Marketing Association.
He continues to explore other ventures like Chatime, Lartizan, VAN LAACK and more. He completed his BSBA and MBA degrees, with honors, from UP Diliman and taught marketing in the same university for 15 years from 1989-95.