Dr. Prof. Geoffrey Chua is a tenured associate professor of operations management at the Nanyang Business School (NBS), Nanyang Technological University in Singapore. His research and specialization span the areas of supply chain management, service operations, decision science and operations-marketing interface. He has published works in leading journals and was awarded the Research Excellence Award by NBS in 2015 and 2011 and has attracted more than a million dollars in research funding. He received the Teaching Excellence Award from NBS in 2014 and was nominated for the NBS Teacher of the Year award three times (2019, 2018, 2014). He also actively consults for organizations such as Hewlett-Packard, OCBC Bank, ST Engineering, Alstom, Royal Golden Eagle Group, UPS Singapore, Jacobs Douwe Egberts, Ministry of Health, and Singapore Red Cross.