CONFERENCE SCHEDULE

Morning

8:00 AM – 9:10 AM
Registration

9:10 AM – 9:20 AM
Opening

9:20 AM – 10:30 AM
In The Director’s Chair: The Mind of the Strategists Behind Market-Leading Brands

10:30 AM – 11:40 AM
The David Phenomenon: The Mindset of a Serious Challenger

11:40 AM – 1:10 PM
Lunch Break

Afternoon

1:10 PM – 2:20 PM
Market Drivers: Maximizing Opportunities in Underserved Markets

2:20 PM – 3:30 PM
First Move: What Marketers Can Learn From Entrepreneurs About Opportunity-Seeking, Pioneering Moves and Risk Mitigation

3:30 PM – 3:45 PM
Networking Break

3:45 PM – 5:10 PM
5th Mansmith Market Masters Awards (MMMA)