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17TH MANSMITH MARKET MASTERS CONFERENCE

TRUST, STRATEGY, OPPORTUNITY, AND LEADERSHIP

All-CEO/MD/President, no-speech unconference format with pure experience sharing content not found online, in books, webinars, or AI

 Mar 17, 2026 (Full day)    SMX Aura, BGC, Taguig City

  REGISTER FOR GROWTH  

WHY YOU CAN'T MISS THIS

Trust is the new currency. Invest in it, and watch opportunities multiply.

01

Decode the Trust Flywheel

Learn the cycle that compounds credibility into opportunity.

02

Discover Trust-Driven Growth

Use trust to find new markets, new revenue, and new resilience.

03

Learn From the Masters

Hear CEOs and industry legends share what they’d tell their younger selves about trust, strategy, leadership, and purpose.

04

Future-Proof Your Business

Build crisis-proof systems that safeguard trust in an AI-driven, uncertain economy.

05

Expand Your Circle

Connect with forward-thinking entrepreneurs, decision-makers, and innovators.

MEET THE MARKET MASTERS

A roster of over 16 industry legends, C-Suite leaders, and awardees sharing their unfiltered insights on building enduring brand trust.

While all speakers are confirmed, there may be changes due to unforeseen circumstances.

PROGRAM

 Mar 17, 2026 (Full day)    SMX Aura, BGC, Taguig City 




KICK-OFF | OPENING

The Filipino Trust Economy: Growing from Our Roots

Chiqui Escareal, CEO, Mansmith & Fielders, Inc.

How Filipino values (humility, empathy, accountability) can power a unique, high-trust economy and become competitive advantages in a global market.

CHIQUI ESCAREAL GO

CEO | Mansmith & Fielders, Inc.



JOJO MALOLOS

CEO | Paymongo

ISSA BARRON

MD | Good Thinking Research

EDIE ACEDERA

MD | Brandev Insights

Session 1 | Growth Hacks

Understanding Brand Trust: Unlocking New Revenue Opportunities

Turn trust into tangible growth with quick, low-cost, DIY experiments that reveal what your customers truly believe in.

PANELISTS: Edie Acedera, Managing Director, Brandev Insights | Issa Baron, Managing Director, Good Thinking Research | Jojo Malolos, CEO, PayMongo



Session 2 | Resilience

Opportunity Hunting: Trust Hacks That Help You Bounce Back

How to identify and seize growth openings even in downturns with integrity.

PANELISTS: Jack Ng Jr., CEO, Joy-Nostalg Group | ER Rollan, CEO, Growsari | Ferns Yu, President, Jollibee Philippines

JACK NG JR.

CEO | Joy Nostalg Group

ER ROLLAN

CEO | Growsari

FERNS YU JR.

President | Jollibee Philippines


11:35 – 1:15 PM | Lunch & Networking




SIMPLICIO UMALI

CEO | Gardenia Bakeries

GEORGE SIY

CEO | MarieFrance Philippines

SAM CHRIS LIM

CEO | Francorp

Session 3 | Agility

Pivoting Smartly: Low-Cost, Quick Wins That Build Trust

Agility with integrity: how to adapt fast without losing customer confidence.

PANELISTS: Sam Christopher Lim, CEO, Francorp | George Siy, CEO, MarieFrance Philippines | Simplicio Umali, CEO, Gardenia Bakeries



Session 4 | Crisis Proof

Crisis-Proof Future Risk: Protecting Trust to Secure Opportunity

Strategies for managing brand reputation and safeguarding credibility under pressure.

PANELISTS: Ana Aboitiz-Delgado, CEO, Unionbank | Gina Lorenzana, CEO, Belo Medical Group | Vic Gregorio, CEO, Shakey’s Group

ANA ABOITIZ DELGADO

CEO | Union Bank

GINA LORENZANA

CEO | Belo Medical Group

VIC GREGORIO

CEO | Shakey’s Group



PET BAUTISTA

Strategy

EMILY ABRERA

Marketing Communications

MERCY ABAD

Insights

Session 5 | Master's Insights

Building Enduring Brand Trust: What I’d Tell My Younger Self

A rare look into the personal lessons of Mansmith CEO Lifetime Achievement Awardees.

PANELISTS: (Mansmith CEO Lifetime Achievement Awardees): Mercy Abad (Insights) | Emily Abrera (Marketing Communications) | Bienvenido Bautista (Strategy)


4:55 PM | Book Launch: Strategic Marketing Plan


UNLOCK YOUR ACCESS

Choose the pass that matches your commitment to trust-driven growth. Most MMC companies send 2–3 leaders.



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